Making Strategy Happen

Strategic Deployment means the implementation of everything necessary to allow a new strategy to take hold. Far more than a traditional implementation plan, it brings in the disciplines of project management, internal marketing, stakeholder analysis and process management - and may well require the inclusion of deep technical or product expertise.

Leadership is fundamental to performing strategic deployment properly, but the results are well worth the effort and give the type of results that top flight organisations achieve on a regular basis.
Companies that deploy strategy successfully use more than just good management tools. They consider strategy in everything they do, and their staff are able to do the same. How?

Success deploying strategy derives from careful planning and execution of strategic objectives systemically. In simple terms, every strategic objective is broken down to be relevant to any person at any level in the organisation. It sounds straight forward, yet it is rarely done. Martin describes some of the ways organisations deploy strategy and with some humourous examples, explains why some of these methods are flawed.

Martin describes how strategy can be deployed down an organisation with clarity and focus, using examples the audience is familiar with. In fact when done well, strategy deployment is levelled down and then back up the organisation to ensure alignment. While taking the objectives down each level, action plans are created to achieve the objectives in terms that are relevant to the individual. It results in true organisational focus, separating the few essential activities from the many trivial activites we allow to clutter our days.
Martin can also provide additional speakers from his speaker bureau.